Presenter Maya Jama has been teasing followers together with her MIJ masks for months and now we will lastly purchase them. Right here she talks skincare creation and shares her finances magnificence buys
This has been the yr of the face masks. For many of us, meaning the blue surgical face coverings which have turn into a vital, however for presenter Maya Jama, 26, it is also signalled the launch of her magnificence model Mij Masks.
Maya, who offered BBC1’s Save Our Summer season, has been teasing the launch of Mij masks (after her initials: Maya Indea Jama) on her Instagram for months now, even sharing pics of her nan sporting the attention masks (under). She even went as far as to create an Instagram filter for followers to make them appear to be they’re sporting the masks forward of the launch.
The wait is lastly over and now they in the stores at Mijmasks.com. Thus far, there are two merchandise: a pink Hydrogel Eye Patches, £13.99 for 2, and a Bio-Cellulose Face Masks, £15.99 for 2. Be fast if you wish to get your palms on them. The face masks had been fully offered out in lower than 24 hours and just some of the attention masks are nonetheless up for grabs on the time of writing. Maya has promised a restock.
So why masks? Maya’s Instagram followers will know that she loves a sheet masks, commonly importing selfies of her sporting them on trains, in taxis and on planes (keep in mind these?) and it was the love of masks that led her to create her personal.
“I’ve been obsessive about face masks since I used to be in secondary college as a result of my mum was actually into them,” she says. “About two and half years in the past I began sporting face masks on planes and posting photos on my Instagram simply to be foolish and [my followers] began doing the identical and sending photos to me and it turned an internet factor ‘face masks on a airplane with Maya.’
“I’d all the time discover myself recommending face masks to folks after which simply thought ‘why not do my very own?’. I do know which of them are good for me and I’m the patron. As an alternative of teaming up with one other model like I often do, I obtained some skincare specialists concerned who know what they’re speaking about and made my very own
“I did my very own market analysis and tried all of the masks together with the tremendous costly ones to work out what all of them did and labored out I might mix all of the super-ingredients and never have a scary price ticket connected to it.”
What’s within the Mij Masks vary?
We have been testing them and might verify they’re nicely definitely worth the wait, full of moisturising elements in eco-packaging, leaving a noticeable glow of their wake.
The ‘super-ingredients’ Maya’s jammed into her face masks embrace moisture-boosting hyaluronic acid and glycerin, together with glow-giving grape extract whereas the hydrogel eye patches embrace glycerin, panthenol and hyaluronic acid to plump, soothe and moisturise.
I wore the Hydrogel Patches for 15 minutes and my under-eye space actually had a sheen about it that has been lacking in current months. Plus they did not slip about, which is helpful if you happen to’re sporting them as you progress. They felt cooling to put on too, an actual second of self-care in a busy week.
The Bio-cellulose Face Masks was a pleasure to put on too.The size are excellent and being ultra-thin (bio-cellulose is a thousand instances thinner than a human hair) it lined even the best of strains snugly so actually felt prefer it was entering into the creases.
Launching her personal model means Maya totally invested herself, which she calls a “100 per cent danger” however “you need to imagine in your juice typically and I imagine within the sauce that’s within the masks.”
How eco are Mij Masks?
Nicely conscious of the variety of sheet masks, and their packaging, that creating landfill, Maya labored laborious to make hers as sustainable as doable. The face masks are fabricated from bio-cellulose, a compostable carbon-positive fibre, produced by way of the fermentation of coconut water. The foil pouches are non-recyclable (as with most sheet masks), nonetheless the face masks are freed from disposable plastic inserts though the attention patches do include them for help.
All Mij Masks packing containers are comprised of FSC card, ethically sourced from responsibly managed forests. They’re despatched out in non-toxic and residential compostable mailer luggage from sustainable packing model Noissue. Plus for each order positioned Noissue crops timber in areas of want.
Maya Jama’s skincare secrets and techniques
As somebody with flawless pores and skin and one eye on a excessive performing elements, we questioned if Maya has all the time had impeccable style relating to magnificence buys and it seems she’s very all the way down to earth together with her repeat purchases. Nothing she places on her face prices greater than £10 (her new masks work out lower than a tenner for a single use).
“My earliest skincare reminiscence is that St Ives Apricot Face Scrub, £4.19. I used to make use of it so laborious attempting to repeat my mum and being like ‘ow, this may’t be what I’m presupposed to be doing’,” Maya shares. “I had fairly unhealthy spots at school and I’d get a fringe to cowl my spotty brow, however then the brow spots would worsen as a result of the perimeter was overlaying them – a vicious circle. These days I’d do a pores and skin peel than a scrub. I usually go to see facialist Shane Cooper, he is aware of what he is doing with peels.”
And her favorite physique merchandise?
Her finances skincare routine
“I’m fairly primary with my face wash in the intervening time, I am simply utilizing Dove Cleaning soap, £3.85,” Maya tells us. “I am going out and in relying on if my pores and skin is behaving and in the intervening time this plain cleaning soap is working for me. My morning routine is cleaning soap on the face after which observe with Nivea Face Cream, £2.73.
What she’s discovered from make-up artists
The principle factor I’ve picked up from make-up artists is the apparent one in every of wash your face within the morning and night. I was so lazy, and I’m nonetheless typically. If I get residence late I simply go to sleep with my make-up on which might be the worst factor you are able to do.
“The professionals additionally defined to me how a lot hydration you lose on the airplane which is why I first began sporting face masks on a spot, but when I’m flying I coat myself in lotions beforehand.”